How it all started
O-tix began life as a product under iData Group Pty. Ltd. and still is a trading name used by the company. Founded by Stewart Buchanan in early 2011, iData Group served the events and exhibitions industry in Australia providing research and data-capture services for some of the largest events and organisers.
In 2011, collaborating with Fabian Rebeiro, iData Group began work on O-tix – what we envisioned would be a platform that would revolutionise the events and exhibitions industry by focusing on creating better outcomes through transactions and ROI metrics in new and better ways.
After over 2 years of development and countless hours refining, testing, developing and re-testing – O-tix Gen1 was launched in early 2014 as managed marketplace application for event organisers. We continued to develop the initiative creating a completely SaaS core platform as our Gen 2 product which was focussed initially on ticketing, registration and data capture. Launched in 2015, we have seen over 50 events run through the platform including conferences, exhibitions and University Open Days.
With robust testing of the core application complete including the integrated smartphone and table applications, our future focus is on bringing new features and enhancements to the platform designed to deliver more ROI to our customers and theirs.