O-tix | Ticketing, Registration, Data-Capture, Event apps and marketplaces by CET | In-depth analytics
O-tix online ticketing event tickets and event apps
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About This Project

 

A practical approach to event analytics

Real time analytics is a great thing, but context of use is important. For events and exhibitions, having real time analytics does not necessarily mean that you can optimise ‘on-the-fly’. Omnyfy offers our organiser clients actual insight using our research services division. We produce a post-event report that provides insight into the performance of your show that is critical for post-event sales and re-sign.

  • Usage Metrics
    • Total sessions
    • Total downloads / registrations
    • Registration timeline
    • Page Views (Exhibitors, Products, Features, Speakers, Sessions)
    • Favourites (Exhibitors, Products, Features, Speakers, Sessions)
    • Enquiries made (Total, By Exhibitor, By Product)
    • Brochures downloaded (Total, By Exhibitor, By Product)
    • Purchases (Total, By Exhibitor, By Product)
    • Device Usage
    • QR code scans (Total, By Exhibitor, By Product)
  • Behavioural Metrics
    • User views (Single source – down to an individual user)
    • Favourites – Cross Correlation between products (Displays products that a user is likely to favourite based on what other users have favourited)
    • Exhibitor engagement (Which exhibitors scored the highest from a user engagement perspective)

A complete PDF of all of the data is made available within 5 days post event. Additionally, if further analysis and segmentation is required, our research arm can be engaged for post-show surveys and in-depth analysis.

Category
Management