The research that we do most often is around Exhibition and Event planning – to do more than just deliver exhibitor and visitor feedback. We create in-depth surveys and use advanced statistical analysis to identify gaps in understanding, derive latent audience feedback using regression analysis and run workshops to extract even more insights from organiser staff to create SWOT analysis and derive action plans.
Understand what your delegates are looking for in relation to subject matter, experts and thought leadership to ensure that your next conference hits the bullseye for delegate satisfaction.
Understand what your audience think about your event – identify gaps in expectations versus actual delivery. Run quantitative and qualitative research to unearth key drivers such as needs, behaviours, fears, goals and motivations that lead them to attend your event.