Our experience has helped us create and hone an event research solution for organisers

Exhibition and event planning research

The research that we do most often is around Exhibition and Event planning – to do more than just deliver exhibitor and visitor feedback. We create in-depth surveys and use advanced statistical analysis to identify gaps in understanding, derive latent audience feedback using regression analysis and run workshops to extract even more insights from organiser staff to create SWOT analysis and derive action plans.

Conference Research

Understand what your delegates are looking for in relation to subject matter, experts and thought leadership to ensure that your next conference hits the bullseye for delegate satisfaction.

Customer Insight Research

Understand what your audience think about your event – identify gaps in expectations versus actual delivery. Run quantitative and qualitative research to unearth key drivers such as needs, behaviours, fears, goals and motivations that lead them to attend your event.

Case studies

Some of our research techniques

  • Gap Analysis

    • Understand the difference between visitor or customer expectation vs service delivery
    • Determine key visitor and exhibitor drivers
    • Are your events hitting the mark or is there a gap?
    • Ranking of key factors

  • Pricing Analysis

    • Uses Conjoint Analysis to understand your customer’s value system
    • Van Westerndorp Pricing Analysis
    • Remove the guesswork from your pricing
    • Don’t leave money on the table, nor gouge your customers – the different in the mind of your visitors and exhibitors could make or break your event

  • Survey Design

    • We design surveys including Post-Event surveys for exhibitors and visitors
    • Over 300 plus projects completed for some of Australia’s leading event organisers
    • Our surveys are designed to deliver maximum response rates, completion rates and data accuracy using sophisticated branching and audience targeting techniques

  • Segmentation

    • Audience segmentation
    • Identify distinct actionable target audience groups
    • Clustering analysis to unearth relationships between audience that wouldn’t seem obvious but are extremely powerful in generating outcomes for your events

Contact us to discuss your event research needs