The Dog Lover’s Show Melbourne used the O-tix platfrom for online ticket sales, box office tickets, access control and exhibitor lead-generation, and with 30,000+ visitors across 3 days, we knew speed and efficiency were required.
The O-tix Check-in application is archictected in a way so that online or offline, it can read and check-in customers tickets in uder a second clearing the queues at peak times effortlessly.
For the exhibitor lead generation at consumer events like the Dog Lover’s Show, the O-tix Capture symetrical sync archictecture (that connects all devices at an event simultaneously), means visitors can register anywhere, anytime, then it is simple scan-and-go everywhere else which saves them time, and increases registrations for exhibitors and the organiser.
But don’t take our word for it:
…I’m pleased to say that O-tix Capture generated a strong result with over 50% of the audience registering through our data capture points or on exhibitor stands. For us, this meant we had a robust sample of visitors for our post-show reporting and that we built a strong database for future marketing efforts…
Founder & CEO, Event Management International
In this case there were single use promo codes sent to databases, there were muti-buy discounts for visitors buying more than 2 tickets, there were promo codes that delivered a specific $ value off, a % off, and even “Hidden Ticket” promo codes for tickets that needed to be hidden from the public and only available for specific stakeholders.
Happily, O-tix is designed to offer Organisers the ultimate in flexibility and convenience, with the ability to create virtually any type of promo code in seconds by yourself which means you never miss a promotional opportunity.
Here’s what the organiser said:
In 2017 Online Retailer partnered with O-Tix as ticketing provider for our conference-led exhibition, specifically because of the platforms simplicity and user-focused experience.
Stewart and his team spent countless hours helping to develop a platform and reporting that catered for all the various nuances of our event, including data heavy registration, various pricing rules, promo codes and even onsite lead tracking. And while it’s true to say nothing is ever perfect first time around it was the service and attitude from the O-Tix team to get it right which really won us over.
Exhibition Manager – Reed Exhibitions
Metrics from the comparison of O-tix Capture versus traditional iPad data capture methodologies at the 2017 Sydney and Brisbane Boat Shows include:
-11.6% Total Visitor Registration (for the Organiser) versus 35.8% using O-tix Capture
-1.3% Visitor Registration versus 9% using O-tix Capture for the Exhibitor/Sponsor
From the Organiser:
“O-Tix provided a simple and cost-effective solution. The Data Capture Platform enabled our organisation to retain 36% of unique contacts…We recommend the O-Tix Capture Platform…”
From an Exhibitor:
“We were introduced to Stewart and the O-Tix team at the 2017 Brisbane Boat Show and within ½ hour had the app downloaded on our smart phones and iPads, and commenced scanning guests codes immediately – so simple and we were very grateful for the solution.
For visitors that did not pre-register we were also able to register them immediately and not miss the opportunity…our report showed that 15% of our visitors registered on the app at our stand.
The leads were available immediately and showing some of our best results…Our ROI hit an unexpected high and this remains one of our more successful events.”
Marketing Manager, Australia – Marriott Vacation Club Internationa
Our Bring Your Own Device (BYOD) system meant that there was no requirement for expensive hardware for exhibitors to tap into the digital registration that O-tix provided. Furthermore, for the Brides, they were able to register once and simply scan their way around the suppliers they were interested in at the event.
From the organiser:
Hunter Wedding Expos recently chose to use the O-tix Data Capture at our Wedding Expo held in June 2018. We found the system to smooth and our attendees found it easy to use.
The businesses who utilised the data capture system were overwhelmed with the amount of direct leads that they got, plus the scanning technology was very convenient and easy to use on all levels.
Moving forward Hunter Wedding Expo will continue to use the O-Tix system and are looking at including as a standard tool for all exhibitors.
Vice President – Hunter Wedding Expos